Picture this: you're tucked into a corner booth at that corner Italian joint, the one with the checkered cloths and garlic in the air, and instead of a dog-eared menu slapped down, there's this screen humming softly—flashing a video of bubbling marinara, whispering "Pair it with our house red for just two bucks more." No hard sell from the waiter, just that gentle nudge that makes you think, yeah, why not? I had that exact pull last summer in a beachside spot—ended up with dessert I hadn't planned, and the bill felt like a win, not a wince. That's the understated power of digital signage in restaurants: not shouting ads, but weaving stories that stick, turning a quick bite into something worth savoring—and paying extra for.